Atuando no time de Branding e Comunidade Global desde março de 2024 até hoje em dia
Working on the Branding and Global Community team since March 2024 until the present day
Julliet, 2026
This Summer, FARM Rio gathered selected members of their community for a special lunch at the iconic Samaritaine, in Paris
The desire to do a lunch event emerged when the Samaritaine team asked FARM Rio to be a part of the Brésil à la Samaritaine activation. They were bringing together really cool Brazilian brands, creating a dedicated space to present them on the ground floor of the store.
The aim was to celebrate the beautiful dialogue between our country and France.
We took this as a perfect opportunity to create an even stronger Summer buzz. The lunch was on the top floor, at the Le Voyage restaurant.
That afternoon we met old friends and got to know new ones.
There were 21 guests, 16 French, 1 Swiss, 1 Belgian and 3 Paris-based Brazilians.
We had an absolute blast.
The department store’s building is from 1903, Art Nouveau style and located close to the Seine river.
Stunning table. Banana flower arrangements are tropical, creative and enchanting.
As the representative of the Branding and Global Community teams, I had the pleasure of saying a few words to the guests and the team.
Flore
Lise
The dressing of the guests was managed through an amazing collaboration between the Global Community team and the FARM Rio Marais store team.
Each talent had an appointment. They could play dress up in the changing room and choose their favorite look from the Summer 26 collection.
We made sure each wore a different outfit. They all looked vivacious and styled their look authentically.
Claudia
Mathilda
Nathalia & Luisa
Ambre
Inès
Elisabeth
Marie
Ster do Violino performed!
Brazilian funk with a classical music instrument.
Philou
Alice
Ellie, Fanny & Heloisa
Ster had everyone up on their feet!
Dancing mid-meal was unexpected. It made us feel alive and present.
Léna
Paris,
ce fut un plaisir!
Merci beaucoup à
Lise, Alice, Mathilda, Flore, Léna, Inès, Claudia, Elisabeth, Andrea, Marie, Ambre, Fanny, Ellie, Laszlo, Philou, Sofiia, Capucine, Heloisa, Luisa, Nathalia & Nathalia.
The amazing Ster do Violino.
And to the entire team who worked behind the scenes to make it happen.
Photos by Sue.
Video by Lucas Vasconcelos & John Garita.
Click to watch the video!