Atuando no time de Branding e Comunidade Global Desde março de 2024 até hoje em dia
Brooklyn High on Nature
Outubro October 2024
Arte por Flora Yumi
Arte por Gui Pecegueiro
O projeto marcou a chegada da FARM Rio ao Brooklyn, com a abertura de uma loja em Williamsburg, fortalecendo a presença da marca e aprofundando sua conexão com a comunidade local.
The project marked FARM Rio’s arrival in Brooklyn, with the opening of a shop in Williamsburg, strengthening the brand’s presence and deepening its connection with the local community.
Assinei, ao lado de Ana Clara de Almeida e Catarina An Lu, a direção criativa de Brooklyn High on Nature, desenvolvendo o conceito e as estampas exclusivas criadas para os souvenirs dedicados ao Brooklyn.
Together with Ana Clara de Almeida and Catarina An Lu, we signed the creative direction for Brooklyn High on Nature, developing the concept and the exclusive prints created for the souvenirs dedicated to Brooklyn.
Também contribuí na seleção das anfitriãs, na formação da lista de convidados, na curadoria dos looks FARM Rio para serem usados na festa e no alinhamento da experiência com o conceito do evento.
I also helped select the hostesses, draw up the guest list, curate the FARM Rio outfits to be worn at the party, and ensure the experience aligned with the event’s concept.
Kátia Barros, cofundadora e diretora criativa da FARM Rio
Alexandre Birman, CEO do Grupo Azzas 2154
Marcello Bastos, cofundador da FARM Rio
No evento Brooklyn High on Nature
Five years ago, FARM Rio opened its first store outside Brazil, carefully choosing Soho, New York. The city’s dream-big ethos matched with our Brazilian never-give-up spirit. From this mix came the goal of opening another store, this time in a place we feel strongly connected to—Brooklyn, known for its cultural richness, diversity, and unique energy. Even though Brooklyn is part of a big city, it has a sense of softness. We’re excited to join this community by bringing what we love most: Brazilian culture, creativity, nature, and fashion that ties it all together.
To celebrate the launch of our new space in the heart of such an iconic neighborhood, Williamsburg, we threw a classic FARM Rio party. This marks another step in our never-ending desire to share a bit of Brazil with the world. Held at the rooftop of Brooklyn Grange in Sunset Park, the event brought our vision to life: for Brooklyn to be High on Nature. Guests were welcomed into the FARM Rio universe, surrounded by flowers and friends, with the lively beats of Brazilian Funk music. The event wove rhythm, nature, and style into a seamless experience.
Texto escrito por mim para comunicar o projeto.
Text written by me to communicate the project.
As anfitriãs da festa
The party’s hosts
Abaixo, Furacão 2000, pessoas se divertindo e uma linda mesa tropical.
Below, Furacão 2000, people having fun and a beautiful tropical table.
